Celebrity marketing works. I’ll admit that on more than one occasion – either consciously or subconsciously – I’ve been sucked into buying products specifically because they are promoted by a certain celebrity I adore (even though I know that “the face” of the product has more to do with their own paycheck and less to do with the way said product actually works.) In my most trusting of hearts, I just want to believe that if my favorite celebrity is willing to hawk a beauty creme, lip gloss or bottled water, it must be worthwhile. Whatever the reality, I’m at least willing to give the product a try.
Today, I’m pulling back the curtain to show you some of the products I’ve bought (with high hopes) because they were endorsed by a – likely airbrushed – celebrity, and I’m giving my own feedback on whether it was a good buy, or just a genius marketing ploy.
As my husband would say, I would smear poo on my face if Gwyneth said she did it. In this case, my golden girl isn’t just a spokesperson for Juice Beauty, she’s the creative director of the entire makeup collection, so she has more vested in the products than just a one-time paycheck.
Gwyneth’s name initially got me interested in the makeup, but the make-up of the makeup actually sold me on spending my hard earned cash to try out the lipstick. Juice Beauty is billed as high-performance makeup that’s made with certified organic ingredients. Since I’m always in the market for a good lipstick, I spent the $24 to try the Satin Lip Cream in Rose’ (each shade is named after wine, love that!)
How it worked?
Bottom line: I love it. The lip creme lives up to its name – it’s super creamy, not sticky and you don’t have to apply multiple coats to get a good color. I found that it’s also long-lasting. At work, I’m not constantly reapplying over and over unless I’m eating or drinking from a cup. I went with a nude color to start with, but I was so impressed with the product that I’m definitely going to invest in more shades. I also want to try the lip gloss.
Aveno Positively Radiant Daily Moisturizer SPF 15, Jennifer Aniston
While I bow down to Jen, this was more of a subconscious purchase. The beauty cream isle makes my head spin. At 34, I know I need to take better care of my skin and get on some kind of a daily anti-wrinkle regiment (p.s. what the hell is retinol and does it work?) Problem is, I have no idea how to cut through the B.S. to find a product that’s actually worth the money. I’m incessantly asking everyone I know with good skin what they use. So far, I haven’t been loyal to any skin care system, although I’m partial to the Arbonne Anti-Aging Skin Care Set, but I was out and I knew I needed a moisturizer before going on a trip. The commercials and ads for all of the products blurred together until I saw the Aveno products. I immediately thought of Jennifer. Jennifer has good skin. Jennifer is the spokesperson for Aveno. Aveno went in the shopping basket.
How it worked?
To be honest, the jury is still out. I’ve only been using it for a couple days and I’m happy with the results so far, but these will be the marks of success in the weeks ahead: 1) Obvi, it moisturizes my face. I’ve been having trouble with dry, red skin recently so moisturizing is the goal. 2) It does not clog my pores. I’ve always had trouble wearing moisturizer because it made my face oily and caused breakouts. I’ve previously relied on a moisturizing foundation, but I’m just now setting foot on the daily moisturizer route. Don’t let me down, Jen!
Garnier Nutrisse Hair Color – Sarah Jessica Parker
I’m not obsessed with SJP, but the commercials are burned in my head (even though Tina Fey is actually doing the commercials now.) Suffice it to say, I’ve got a lot of greys to cover in my mop of dark hair. I’m too cheap to get salon touch-ups every month and I don’t need a custom color or highlights. I just need my hair to be soft black – an easy color -and I don’t need a stylist to do it when I can do it at home for less than $10.(More money to put toward something that really matters – lip gloss!) When I first started searching for a hair color brand, SJP’s commercials came to mind and I liked the pitch about avocado oil, so that’s what I went with.
How it worked?
Yep, it worked. I wasn’t blown away and I wasn’t underwhelmed. I continue to be loyal to this brand because it simply worked like I expected it to and I’ve never had a problem with it. Would I try a different brand? I might, but why fix something that isn’t broken.
My question to you now: What beauty products do you swear by? What do you love, and what is a waste of money?